How Employee Motivation Can Effect on Event Management Industry

Motivation plays a vital part in any companies. It increases the productivity of employees and the organization’s objectives can be achieved in an effective way. “Ensuring employees are committed to their work and ensuring they deliver the best output by working to their full potential to help the organization reach the goal is a herculean task for a manager” (Maduka & Okafor, 2014).

Unmotivated employees’ impact on event management industry  

Hays & Hill, (1999) stated that it is difficult to make satisfied customers in service industry than the manufacturing industry since the employee directly interact with customer which caused inconsistency and untouchability of services. Hays & Hill, (1999) even claimed that employee motivation is essential elements of service quality which leads to consumer. Since the event management industry is also falling under service category, it is important to keep employees motivated as per motivation theories and methods. 

According to (Shone & Parry , 2004) the event management industry structure includes five main areas. Most of the event management organizations have separate departments for each areas which are mainly run by human resources. In this article, I have selected 3 main departments to emphasize the necessity of employee motivation in order to reach organization’s objectives. These three departments mostly depend on employee’s performance.   

Marketing & Sales Department

Marketing and sales department plays a major role in event management including;

- Event planning

- Promoting sponsorship, stalls and other income generating activities

- Collecting payments

- Innovations and new business opportunities 

Income generation is the most important thing in event management industry. The financial success of the organization is commonly depended on this factor. When event sales department’s employees are not performing well or underperform, the company revenue and productivity will be declined and it could be affected on the other departments as well. 

Event Administration Department

Traditionally, the responsibility of the event administration department is taking care of all the event correspondence being sent to the clients who have reserved functions (Hanchar, 2017). Furthermore, the event administration department perform followings duties; 

- Handling data bases and documentation

- Organizing and coordinating meetings

- Set up and running on work places

- Onsite registration and data base collection

The event management organization should take necessary action to motivate employees in event administration department. If the organization pay less attention on employee satisfaction it will badly effect on each events such as delays in communication and coordination with clients, lack of new data bases, incorrect information and documentation. 

Site Management and Logistic Department

This department can be called as the production house of the event management department they manage all the logistic arrangements and operational part of each events. This department needs skilled and hardworking employees to get better performance. Following tasks are performed by the site management and logistic departments.

- Finding and suggesting proper venues for events

- Coordinating with all suppliers and service providers

- Designing, executing and controlling the event production plan

- Set up and successfully complete the event according to the clients deadline

Employee motivation can be even crucial with site management and logistic department since it directly effect on the event success.  All employees of site management and logistics department should work together as a team in order to successfully complete an event. Sometime the certain events have to face unexpected circumstances due to supplier issues, logistics shortages and weather conditions at site. With these situations, the employees must put extra efforts and most of the time employees have to work tirelessly and continuously to finish the site set up and start the event. If the employees are not being motivated properly they can adjust their performance at a crucial situation and which may subject to event failure and effect on organization’s future actives as well.

Apart from the above mentioned departments, customer services is considered as another important area of event management industry. During and end of the event customers should feel that they received an excellent service from the event management organization. If the employees are not properly motivated in this department they can reduce their attention on the customers’ requirements. It may make the customers are unhappy with overall service given by the organization. When the employee is satisfied, it can passively influence on customers satisfaction in service sector (Harter, et al., 2002).

In addition to the above mentioned direct impact of demotivation, following consequences can also be occurred to each organizations.

- Unusual delays or frequent sick leave

- Less involvement in team work

- Mistakes or signs of carelessness

- Negative attitude and behaviors

- Bad comments about the organization 

References

Hanchar, T., 2017. All About Administration Procedures for Events. [Online] 

Available at: https://blog.gevme.com/all-about-administration-procedures-for-events/

[Accessed 13 May 2020].

Harter, J. K., Schmidt, F. L. & Hayes, T. L., 2002. Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis 87(2), 268- 279. Journal of Applied Psychology, 87(2), pp. 268-279.

Hays , J. M. & Hill, A. V., 1999. The market share impact of service failures. Production and Operations Management, 8(3), pp. 208-220.

Maduka, C. E. & Okafor, O., 2014. Effect of Motivation on Employee Productivity: A case study of Manufacturing Companies in Nnewi. International Journal of Managerial Studies and Research (IJMSR), 2(7), pp. 137-147.

Shone, A. & Parry , . B., 2004. Successful Event Management: A Practical Handbook. s.l.:Cengage Learning EMEA.